What is the emotional association of a word called?

• A. Denotation
• B. Connotation
• C. Syntax
• D. Semantics

Answer: (B)

Connotation is the emotional association a word carries—the feelings, attitudes, and ideas that go beyond its literal dictionary definition. For example, calling someone “home” evokes warmth and safety, while “house” is just a building. This contrasts with denotation, which is the explicit, dictionary meaning. Semantics is the broader study of meaning in language, and syntax deals with how words are arranged in sentences. Understanding connotation helps you grasp tone and nuance, which is especially important when working with ESOL learners.